Social Media: Tips to Avoid a Risk Management Nightmare
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Social media offers diligent agents opportunity to establish dollar productive relationships with consumers. Less diligent agents find themselves and their brokerages at risk for faux pas in Fair Housing, contract law, and other areas.
- Social Media: What is it?
- The Social Media Sandbox – Where consumers meet licensees
- Benefits of successful Social Media planning
- Fertile Ground – Is that real estate agent planting daisies or poison ivy?
- Property Listings – How do you deliver your listing data?
- Do you know where your agents are placing their listings and what other listings they are claiming?
- Blogs and copyright law
- Logos and company names – who has the authority to start an online group using a registered trade name?
- Is there a pot of gold at the other side of the discussion thread or is that real estate licensee at risk?
Why should you attend:
Brokers and agents are using social media – you need to manage the risks involved.
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