Archive for Courses
When Article 12 and Web 2.0 Collide
Clearly the authors of the original Code of Ethics never dreamed that the Code would need to discuss matters such as photo-shopping, domain name registration, advertising on the Web, and certainly not dealing with Facebook, twitter, linked-in, etc. Yet, today’s agent has the opportunity to abide by the Code or find themselves on the wrong side of the Professional Standards Panel. This course is an opportunity to recognize the challenges out there and then adjust your behavior to mirror the Code as well as state license law. What a concept-let’s solve the problem before it becomes one!
- Article 12 Defined and how it applies also to license law
- Realtor® status in ALL advertising, marketing, or other representations
- Communication in any means must identify the agent as a REALTOR® as well as REALTOR® firm
- Obligation to present a true picture…be careful out in the world of photo shop
- Websites of offices and agents must disclose the company name
- Unauthorized framing of other’s websites, manipulating content, or deceptive use of metatags is not allowed
- Selling or sharing of consumer information must be disclosed
- Domain names must be accurate and not misleading
- REALTORS® must preserve the confidential information of their client
Why should you attend:
Brokers and agents are using social media – you need to comply with the Code of Ethics!
Contact Marcie@MarcieRoggow.com for more information
Social Media: Tips to Avoid a Risk Management Nightmare
Tick, Tick, Tick, Tick
Social media offers diligent agents opportunity to establish dollar productive relationships with consumers. Less diligent agents find themselves and their brokerages at risk for faux pas in Fair Housing, contract law, and other areas.
- Social Media: What is it?
- The Social Media Sandbox – Where consumers meet licensees
- Benefits of successful Social Media planning
- Fertile Ground – Is that real estate agent planting daisies or poison ivy?
- Property Listings – How do you deliver your listing data?
- Do you know where your agents are placing their listings and what other listings they are claiming?
- Blogs and copyright law
- Logos and company names – who has the authority to start an online group using a registered trade name?
- Is there a pot of gold at the other side of the discussion thread or is that real estate licensee at risk?
Why should you attend:
Brokers and agents are using social media – you need to manage the risks involved.
